3 Ways To Update Your Listings for Flexcations
Flexcations are the newest travel trend and vacation rentals are coming in at the top of the list for travelers to book. What is a flexcation you might ask? As described by Forbes, families who are booking vacation rental trips later in August, September and October, consider staying longer to mix work and play, and often get better value in high-demand locales. According to data collected by VRBO, 50% of those surveyed agreed that flexible school schedules provide more flexibility in vacationing, while 48% said they can work from anywhere. In this article, we are going to discuss the top 3 updates to make to your unit description for OTA channels and your website to entice travelers to book at your owners homes.
Must Have Amenities
With the mindset that the new trends in the flexcation era involve families who are working remotely and children doing distance learning, making sure the amenities on your website and channels are updated to fit the needs of these travelers. The key amenity these travelers will look for is high-speed wifi. Here is a list of other nice amenities to add that create an attractive work environment:
- Coffee maker
- Streaming services
- Surround Sound Systems
- Electrical outlets and additional chargers
- Office Desk
- Stocked breakfast
Once you have updated your amenities on your OTA’s and your website, next go through and get updated, professional pictures.
Update Your Pictures
Having updated pictures on your unit descriptions can make or break securing a booking against your competitors. Make sure that your unit is portraying appropriate cleanliness standards and following a pre-photo checklist which includes items such as hiding cords, arranging throw pillows, cleanly folded towels, and more. This will set your unit up for success.
Going the extra mile, utilize a company such as TruPlace who can help create interactive floor plans for an enhanced guest experience before they even book. TruPlace can also create more attractive photos by adding color where needed, whether it be a bluer pool or a brighter fire, the photos on your listings can make all the difference.
If you want to learn more about updating your images on your unit in TRACK Property Management Software, please visit our help desk article here.
Enhance The Listing Verbiage
Prior to Flexcations, your vacation rental management company should have a criteria to fulfill all the requirements by each listing channel to improve your listing quality. OTA’s such as Airbnb, VRBO, Expedia, and more all have rules in which they rate the quality of your listing which determines the placement of your listing on their sites. Now with Flexcations being a big trend, you will want to update your criteria to add hot words such as high-speed internet, kid-friendly desk, furnished office space, and more. This will increase your chances of securing a booking of a traveler looking to work remotely at one of your vacation rentals. If you want to learn more about Airbnb’s algorithm for listing performance, view their help desk article here.