TRACK Announces Webcast with Doug Kennedy on October 20th
COTTAGE GROVE, MN — October 16 — TRACK Hospitality Software powered by TravelNet Solutions announces webinar on Tuesday, October 20, 2020 at 11:00 AM CST with industry expert and valued partner, Doug Kennedy.
Although OTAs are a good tool for finding new guests, direct bookings as they reduce distribution costs and increase your guests’ loyalty to your brand, not an OTA logo. Fortunately, many guests still reach out directly to compare rates or to ask questions that only an on-location expert can answer. This is why many callers present themselves as being that person who is “Just calling to double-check a rate…” or having “Just a quick question about what I see in these pictures I see online…” By engaging such callers in personalized conversations and email exchanges, it is often possible to convince them to book directly, even if the rate is required to be “in parity” by the channel partner. This webcast covers:
- How to encourage those who are surfing online to call directly.
- Turning the “I’m just checking rates” question into a conversation.
- Positioning yourself as a local area expert.
- Explaining the benefits of booking directly right now, vs. going back online.
To register for this webcast, please visit this page. Looking forward to seeing you there. If you have any questions or comments please reach out to firstname.lastname@example.org