14 07, 2016

Lead Churn & Outbound Strategy

2016-07-14T06:11:21+00:00Lead Churn|

What is Lead Churn? Emails that never get opened and visits to a booking engine that do not convert are all examples of lead churn. These are all instances when a potential customer could have converted into a booking, allowing your business to generate additional revenue. It’s important to understand what lead churn is so you can “win back” some of these leads increasing revenue. Going outbound So, knowing that the above situations can, and probably have happened at your business, it’s time to make a change and combat this issue. You don’t need to go out and hire an [...]

23 06, 2016

Drive More Reservations Using Industry Benchmarks and Metrics

2016-06-23T06:30:05+00:00Call Center|

Industry benchmarks are good indicators to use when looking at past, current and future performance of your Call Center. In order for your business to continue to grow it is good to constantly be looking at how to; increase your call to sale conversion rates, decrease your current abandonment rates, organize and keep building out your contact database to increase direct bookings and revenue. Are you using key industry benchmarks and metrics to turn your reservations team into a sales team? To help you, we have put together a set of key benchmarks, definitions and global metrics for your business to use as [...]