Marketing

7 11, 2016

How To Solve The Problem With Tracking Marketing Dollars

2016-11-07T16:01:48+00:00Uncategorized|

Tracking of marketing dollars for Anna Maria Vacations was becoming more difficult and they needed an efficient way to drive more bookings. Specializing in luxury Gulf beachfront homes, condos, and bay waterfront homes, Anna Maria Vacations is a successful rental company on the western coast of Florida. Tracking Marketing Dollars and Conversions Agents had a problem working outside of the office with the exception of corresponding through email. They had difficulty working remotely, being as efficient, and serviceable to their customers. Plus, Anna Maria Vacations was spending a majority of their marketing budget on print ads.  Although Rthese ads were [...]

17 10, 2016

Smarter Email Marketing Using Traveler Data

2016-10-17T20:54:33+00:00Digital Marketing, Email|

Using key data in email marketing efforts to prospective guests prior to, during, and after their stay is a great way to increase direct bookings and garner repeat guests. By capturing prospect and guest data from inbound calls and emails, integrating that data into incoming and outgoing emails drives greater results and improves customer satisfaction. Plus you can improve brand awareness and start creating multiple touch points with the traveler. Staff will also save countless hours each week by eliminating the need to send payment receipts, booking confirmation, pre-arrival information, and guest survey invitations using a targeted email automation approach. When you [...]