Don’t Just Sell Rooms, Build A Hotel Value Pyramid
When I was designing our KTN Reservations Sales QUEST program, it occurred to me that a pyramid was the perfect sales model for establishing value during reservations conversations. Many of us think of a pyramid simply as a smooth geometric shape. However, the ancient pyramids had steps and were built to be climbed. Last summer I had a chance to visit the Great Pyramids of Giza, outside of Cairo in Egypt, and actually did attempt to climb up the steep steps of the Pyramid (although with 120 degree heat I didn’t make it up that far!) Similarly, helping callers walk [...]