Minneapolis, MN – 9.20.16 – ResortsandLodges, a leading tech hospitality solution provider, announced today a partnership with Springer-Miller Systems, a technology provider of global hospitality management systems.The partnership provides 1,500+ properties the ability to integrate their current SMS|Host and SMS|Diplomat software platforms with TRACK Pulse, a cloud SaaS call tracking, sales, marketing and CRM solution.
Developed specifically to suite the unique needs of the resort and lodging industry,TRACK Pulse is cloud-based, user-friendly and easily implemented. Its’ powerful call tracking, sales and marketing management features is built using a dynamic CRM, industry best-practices, beautiful UI (User Interface) elements, and successful UX (User Experience). Users can capture all leads and calls in one system with automatic follow up, increase conversions and direct bookings, and make informed data driven decisions that impact business operations.
Through use of Springer-Miller’s API with TRACK Pulse, Spring-Miller System’s customers can now market their properties, capture, track and convert more leads. Plus they will see an increase in repeat customers, streamlined call tracking and reservations using best-practice Agent and Manager business processes.
Springer-Miller property management solutions allow properties the ability to create, change, confirm and cancel reservations, check guests in and out, create packages on the fly and sell services from other revenue centers within one system. Plus users can tailor their system using multiple modules including lodging reservations, room details, baggage tracking, spa appointments, golf tee times, dining reservations and third-party activities to best suit the needs of a business.
“We wanted to provide our customers with an innovative call, marketing campaign and CRM solution that easily integrated into the SMS|Host Property Management System. This will help Agents better manage their marketing ROI and occupancy conversion rates,” stated Chris Donahue, Director of Product Management for Springer-Miller Systems. “The TRACK Pulse solution will help our customers easily add this dynamic tool to our PMS solution for increased bookings and bottom line growth.”
Properties that go live with TRACK Pulse see their abandonment rate decreased upwards of 60% and increase inbound conversions at 10 to 20 percent. TRACK Pulse is user friendly, secure, easily implemented and is cost effective for both small and large businesses.
“ResortsandLodges helps thousands of properties compete and level the playing field for the independents,” said Ryan Bailey, CEO of ResortsandLodges. “This is a win-win solution for Springer-Miller customers. By using TRACK Pulse, properties will have the tools needed to increase direct bookings, reduce lead abandonment and make data driven decisions to achieve marketing and sales goals with realized ROI.”
The API integration has received certification by Springer-Miller and is now available to all customers. Learn more about TRACK Pulse and sign up for a personalized demonstration at trackhs.com.
About Springer-Miller Systems: Since it was founded in 1984 in Stowe, Vermont, Springer-Miller Systems has been an innovator of technology systems for the world’s most exclusive hotels, resorts and spas. The SMS|Host® Property Management System offers a complete set of fully-integrated modules enabling complex resorts to provide highly personalized guest service from front office to food & beverage to spa to the golf course and more. Springer-Miller’s SpaSoft® provides a dynamic spa and activities management solution used in more than 70% of the world’s Forbes Five Star Spas
Visit www.springermiller.com for more information.
About ResortsandLodges: ResortsandLodges® offers innovative tech solutions for properties within the hospitality industry. Founded in 1998, our mission is to level the playing field for hospitality properties, so together we may provide memorable experiences to travelers throughout the world. ResortsandLodges tech hospitality solutions are based on 100+ years combined industry experience, best-practices and cloud (SaaS) technology supported by exceptional customer service. Visit business.resortsandlodges.com to learn more.
TRACK™ Hospitality Software is the leading cloud SaaS solution for hospitality. Properties can choose from our best in class, TRACK Pulse and/or TRACK PM solutions and augment their current PMS with TRACK Pulse using integrated APIs. Simple to complex properties can now streamline business processes, make data driven solutions and grow bookings using TRACK Pulse, a best in class Lead Management, Call Center, Marketing, Agent Management and CRM solution. Visit trackhs.com to sign-up for a personalized demo.
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