The balance of power has shifted to the caller’s side of the equation. In the past, callers had minimal information such as a brochure or directory. Now most callers have researched extensively online prior to calling. This webinar covers sales training tactics for converting today’s real-world callers into confirmed bookings. Doug Kennedy will cover:
- Who are today’s callers and why do they still call instead of booking online?
- A history of reservations sales processes that helps us understand what we need to be doing differently.
- How to engage multi-tasking callers to grab their attention.
- How to field questions from those who have read online guest reviews and social media postings.
- Converting those who have viewed rates at OTAs and third party websites into booking directly.