Inbound and Outbound Marketing

 Strategically engage and follow up on all leads, prospects and guests prior to and after their stay.



Create campaigns with unique email and tracking numbers. Measure conversions on key marketing initiatives. Automate email marketing messages based on segmented criteria to send personalized messages. Increase conversions on marketing qualified leads. Measure, display and report on inbound and outbound marketing efforts.



Email Marketing that Produces Results

Market to prospective guests prior, during and after their stay to increase bookings, highlight property services and amenities, and garner repeat guests.

  • Create engaging email marketing campaigns and follow up emails
  • Use built-in email templates based on best-practices
  • Leverage TRACK’s CRM data and engage guests at a deeper level
  • Measure results and take immediate action when guests respond
  • Record emails and phone calls automatically to Contact Record
email marketing software for property management companies


Easily Build Email Templates that Promote your Business and Increase Guest Engagement

Create customize email templates to drive brand awareness, increase customer engagement and improve lead to prospect conversion rates.

  • Easily add property logo, type and property colors
  • Create stand-alone messages or campaigns
  • Pull data from TRACK CRM into fields within the template
  • Send targeted campaigns to only interested leads and prospects
  • Incorporate prospect data (names, contact info, services and events of interest) directly into messaging for higher responses.


Design, Organize, Save and Activate your own Custom Templates

Easily design, edit and organize templates into folders by topic (quote, room type etc.), Agent process, user role, or persona for easy access.

  • Quickly create and edit using a powerful WYSIWYG editor
  • Technical users have full HTML source control (if needed)
  • Image and file storage is directly integrated into TRACK Pulse
email marketing template for property management companies


marketing reports for property management companies

Get Comprehensive Reports and Take Action

TRACK Pulse’s reporting engine lets you know how many emails were sent by the Agent and if the Agent called the lead, prospect, guest or past guest.

  • Customize report layout to focus on data needed
  • Share reports with others in CSV or Excel formats, or print to PDF