How To Explain High-Season Rates and Still Impress Prospective Guests

2017-04-04T19:49:08+00:00Reservation Sales, Travel|

It’s the time of year when resort reservations are fielding more calls than ever before for the summer months.  Your resort reservations and front desk colleagues will be fielding questions from both prospects and guests about why it is that the rates are so much higher during these and other peak dates.   The specifics of the questions being asked vary according to who is asking and the dates in question.  Yet for as long as I can remember, the basic explanation provided is essentially the same: “Rates go up during periods of peak demand.”