Why Your Vacation Rental Management Needs Revenue Management
It is no joke that in 2020 revenue management has become more critical to the Vacation Rental Management industry. Property managers want to understand why it’s relevant, how to compete, and ultimately, maximize their revenue. In this post you will learn how revenue management is more than just pricing, along with what revenue management companies TRACK Property Management Software partner with. Why Your Vacation Rental Management Needs Revenue Management Taking it back to the basics, revenue management is important due to the ancient rules of supply and demand. Your vacation rental management company needs to strategically set rental fees based …
Release Notes | December 6th, 2019
TRACK PM Enhancement: Merge Reservation and Folio Transactions: Reservation and folio transactions will now be identical throughout all reservation statuses. Additionally transactions processed prior to check in, regardless of folio or reservation, will post to Advanced Deposits. After check in transactions, regardless of reservation or folio, will post to Guest Ledger. Added system cancellation policies for Airbnb (and Trip Adivosr upon release of Trip Advisor connection). Both channels have their own cancellation policies options that must be selected rather than using the PM cancellation policy. Track PMS now features cancellation policies that will be applied to reservations from these channels …
Get Your Reservations Team On A QUEST For More Bookings In 2019
Join the webinar on Thursday, April 18 at 11:00am CST Over my career in lodging industry sales and service training I have designed six different hotel reservations training programs with names like, 7-Step For Reservations Sales Success, Cooking UP New Reservations Sales and Hotel Reservations SAILS Training. A few years back, after recognizing that so much had changed on the caller’s side of a reservations phone call, I designed our newest KTN program and titled it Reservations Sales QUEST. In doing so I threw out all my preconceptions, locked myself in my office for a few days and spent time listening …
How Golf Resorts Can Effectively Use Email Marketing Automation
According to eMarketer’s Email Marketing Benchmarks report, B2C marketers who are using automation have seen conversion rates as high as 50%. As inboxes become more crowded with generic messages that are easy to ignore, businesses need to cut through the clutter with carefully crafted emails that speak to how people are feeling. Newsletters and other email blasts are created one time and sent out to a list of addresses that you’ve collected. An automated email campaign, however, is set up once and then continually runs by sending out emails automatically when an individual completes a specific action. For example, if …
Effectively Using “Chat” To Capture More Sales
Seems like most marketing and distribution people that I meet at my presentations for lodging conferences these days see a chat sender as a completely different customer than their voice and online guests. However, when I make the rounds training six or seven lodging companies each month and peek into their chat log, it is obvious that they chat sender is actually the same customer coming to us via a different medium. The way I see it, chat is a wonderful tool for both sales and service, provided that it is deployed correctly. From our side of the equation, chat …
