Why Your Vacation Rental Management Needs Revenue Management
It is no joke that in 2020 revenue management has become more critical to the Vacation Rental Management industry. Property managers want to understand why it’s relevant, how to compete, and ultimately, maximize their revenue. In this post you will learn how revenue management is more than just pricing, along with what revenue management companies TRACK Property Management Software partner with. Why Your Vacation Rental Management Needs Revenue Management Taking it back to the basics, revenue management is important due to the ancient rules of supply and demand. Your vacation rental management company needs to strategically set rental fees based …
Upping Your Game At Selling Experiences, Not Rooms!
As everyone who fields reservations inquiries knows all too well, most callers have already been online prior to calling. They have visited the hotel website, viewed images, seen the cool new drone video, read reviews and searched rates. Yet there’s still something that has prevented them from booking online just yet and some missing factor that has motivated them to call. That’s why these days we need to ask more and better questions, as we have explored previously in other posts, with the most important question being to ask them if they have questions! “As I’m checking those dates, are there …
3 Contact Center Essentials for Success
Is your independent hotel, resort, or vacation rental company setting up your reservation agents for success? Managing a contact center is a very rigorous task including pressure around staying in budget, staffing, call quality, and profitability. Checking that your contact center enforces and utilizes the following 3 essentials will help ensure you hit your goals. Call Tracking and Routing Call tracking is an important component to measure key data and performance insights. Reservation teams can utilize call tracking technology to capture contact data, improve customer service, and save leads. Call Logs Customizable user control in call logs allows your agents to quickly …
5 KPIs and Reports You Need to Run an Efficient Contact Center
It’s really easy to lose yourself in gut feeling or intuition, and it’s also really easy to follow patterns that aren’t really there. In business, we’re taught to trust the numbers, and not make decisions based on those gut feelings, but do you know which numbers you should be using to make these critical decisions? And more importantly, do you have access to these numbers/can you report on these numbers? The following is a list of statistics/reports that we feel are critical for optimizing performance of your contact center and reservations team. Occupancy Level When we talk about running a …
The Importance of Capturing Hotel Guest Data
Creating the ultimate guest experience should be a hotel’s primary goal. Today, leading hotels implement CRM functionality to capture guest behaviors, communications, interests and spend data in one single source of truth, leveraging and customizing this data to provide these unique and personalized communications and experiences.. Managing guest data via a rich profile gives the hotelier the ability to understand their guests needs even before they check-in and can create personalized marketing and experiences during stay and throughout the lifecycle of the customer. The 3 Functions of Data Connecting with your guests needs to be memorable, making data an extremely …
Get Your Reservations Team On A QUEST For More Bookings In 2019
Join the webinar on Thursday, April 18 at 11:00am CST Over my career in lodging industry sales and service training I have designed six different hotel reservations training programs with names like, 7-Step For Reservations Sales Success, Cooking UP New Reservations Sales and Hotel Reservations SAILS Training. A few years back, after recognizing that so much had changed on the caller’s side of a reservations phone call, I designed our newest KTN program and titled it Reservations Sales QUEST. In doing so I threw out all my preconceptions, locked myself in my office for a few days and spent time listening …
How Golf Resorts Can Effectively Use Email Marketing Automation
According to eMarketer’s Email Marketing Benchmarks report, B2C marketers who are using automation have seen conversion rates as high as 50%. As inboxes become more crowded with generic messages that are easy to ignore, businesses need to cut through the clutter with carefully crafted emails that speak to how people are feeling. Newsletters and other email blasts are created one time and sent out to a list of addresses that you’ve collected. An automated email campaign, however, is set up once and then continually runs by sending out emails automatically when an individual completes a specific action. For example, if …
Effectively Using “Chat” To Capture More Sales
Seems like most marketing and distribution people that I meet at my presentations for lodging conferences these days see a chat sender as a completely different customer than their voice and online guests. However, when I make the rounds training six or seven lodging companies each month and peek into their chat log, it is obvious that they chat sender is actually the same customer coming to us via a different medium. The way I see it, chat is a wonderful tool for both sales and service, provided that it is deployed correctly. From our side of the equation, chat …
