Digital Marketing

12 03, 2018

How to Use Storytelling to Boost Reservations

2018-08-24T13:35:42+00:00Digital Marketing|

If you want to continue successfully attracting, engaging with, and converting internet-savvy travelers in 2018, you have to be willing to invest in marketing strategies and tactics that you haven’t tried before. The truth is, online consumers are getting tired of the way that companies and brands have been marketing and selling to them over the past two, three, and even ten years. The internet has become a crowded place in the past decade, and too many brands are using the same tactics to reach and connect with the same audiences in the same places. As a property manager, it’s up [...]

6 11, 2017

How To Close More Sales From Inbound Email Inquiries

2017-11-06T22:07:33+00:00Digital Marketing, Email, Reservation Sales|

Despite how great our websites are, and how prominently we post our 800-numbers, there are always those guests who prefer to inquire via email. Of course many of these come over from partner “listing” websites, but quite a few come directly from guests who find our email addresses from our website or who fill out a contact us form. Too many reservations sales agents in the resort and vacation rental market view inbound email inquiries as an interruption. Instead, we should celebrate those days when we have an extraordinary number of inquiries. Actually, managers and leaders should be doing all [...]

17 04, 2017

The Case for Driving More Millennials to Your Resort

2017-04-17T16:52:21+00:00Digital Marketing|

According to the U.S. Census Bureau, there are over 83.1 million millennials living in the U.S. today. Millennials are categorized any person who was born between the years of 1981-1997, according to the Pew Research Center. In 2015, the age range of this group was between 18-34 years old. Taking immigration into account, it’s projected that this generation will peak in 2036 at a whopping 81.1 million people. As you can see from the data above, the millennial generation is just entering the age of life when they will have the financial means to make traveling decisions on their own. A good [...]

20 03, 2017

The Beginner’s Guide to Content Marketing for Resorts

2017-03-20T05:08:16+00:00Digital Marketing|

If you’re looking to boost awareness and drive more bookings for your property this year, you’ll need to be willing to invest in online marketing strategies. Today more than ever, travelers are turning to the internet to learn about new destinations, plan trips, get recommendations from friends and strangers, and, of course, make reservations. As a property manager, it’s your job to make sure that your potential guests are not only able to find you when they go searching online, but that they also understand who you are, what makes you unique, and why they should stay with you and [...]

17 10, 2016

Smarter Email Marketing Using Traveler Data

2016-10-17T20:54:33+00:00Digital Marketing, Email|

Using key data in email marketing efforts to prospective guests prior to, during, and after their stay is a great way to increase direct bookings and garner repeat guests. By capturing prospect and guest data from inbound calls and emails, integrating that data into incoming and outgoing emails drives greater results and improves customer satisfaction. Plus you can improve brand awareness and start creating multiple touch points with the traveler. Staff will also save countless hours each week by eliminating the need to send payment receipts, booking confirmation, pre-arrival information, and guest survey invitations using a targeted email automation approach. When you [...]