03 Mar 2016
Reservation Sales Tactics 2016 with Doug Kennedy
The balance of power has shifted to the caller’s side of the equation. In the past, callers had minimal information such as a brochure or directory. Now most callers have researched extensively online prior to calling. This webinar covers sales training tactics for converting today’s real-world callers into confirmed bookings. Doug Kennedy will cover:
- Who are today’s callers and why do they still call instead of booking online?
- A history of reservations sales processes that helps us understand what we need to be doing differently.
- How to engage multi-tasking callers to grab their attention.
- How to field questions from those who have read online guest reviews and social media postings.
- Converting those who have viewed rates at OTAs and third party websites into booking directly.