Every successful property manager knows that in order to drive more bookings and increase profits year over year, you can’t spend every minute of your day micro-managing employees and working through tedious back-office tasks. To succeed, you need to be willing to invest in tools that can help boost productivity and focus more time on what really matters: building and maintaining relationships with new and returning guests.
Here’s the problem: there’s an endless number of tools out there to choose from, and they aren’t all created equally. It’s not always easy to know where to start, or which ones to trust. In some cases, you might not even know which areas of your business you should be optimizing until you come across a tool that sheds light on the problem.
So where do you begin? Here’s a list of 12 great property management productivity tools that can put you on the right track:
Slack is a real-time messaging app that can be accessed from your desktop computer, browser, or smartphone. It’s an incredibly convenient and user-friendly tool for teams. Collecting or sharing personal phone numbers with your employees in order to communicate is a thing of the past with Slack. Instead of utilizing multiple channels (text messages, Facebook messages, phone calls, etc.) you can keep communication in one place.
How Resort Managers Can Use Slack: You can use Slack to message individuals, your entire team of employees, or specific and private groups that you designate ahead of time, such as Maintenance or Front Desk. Slack makes it easy to get important announcements or updates out to your team in seconds. Share relevant resort photos and documents in Slack, search through past messages, and integrate with tons of other tools you’re likely already using.
To learn more about how to start using Slack at your resort, click here to explore a handful of helpful onboarding and education guides.
2. Amazon Prime / Prime Now
Amazon Prime and Prime Now are premium services you can leverage to ensure you never run out of anything while guests are staying at your property. Amazon Prime gives you access to free 2-day shipping on millions of items. Prime users also have access to Prime Now, if available in your area. Prime Now offers one and two-hour same-day delivery on select items.
How Resort Managers Can Use Amazon Prime / Prime Now: As mentioned, you can use Amazon Prime and Prime Now to ensure that you never run out of the items that your guests need while they’re staying with you. The list of products on Amazon is extensive, so it’s very likely that you will be able to find anything you need, even when you’re in a rush to re-stock. With Prime, you can use Dash buttons to make re-ordering common products like toilet paper, laundry detergent, garbage bags, and much more even easier.
Automating this tedious part of your business can save you a lot of time and headaches, and allow you to ultimately focus more attention on your guests.
Dropbox allows you to share, sync, and collaborate on documents, photos, and other types of files.
How Resort Managers Can Use Dropbox: Adding your employees to Dropbox is the best way to ensure that your entire team has or can easily and quickly access any documents or media assets (photos, logos, videos, brochures, etc.) that relate to your resort. As a property manager, you can use Dropbox to organize important business or employee documents, high-resolution resort photo albums, marketing and advertising materials, and more. As the admin, you can decide on employee access levels, editing abilities, sharing restrictions, and more.
To learn more about Dropbox Business and to decide if it’s right for your resort, click here.
TRACK is a leading cloud SaaS solution for hospitality properties. TRACK provides properties of all sizes with a powerful call center, sales, and marketing CRM.
How Resort Managers Can Use Track: You can use TRACK to optimize your entire booking, sales, and marketing strategy at your property. The purpose of TRACK is to help you identify more opportunities, capture and nurture more leads, and drive more bookings. With TRACK, you can give your reservation team the tools needed to have smart communications with every contact call and email sent to leads, prospects and guests. Compile and store guest information all in one convenient dashboard, so you never have to worry about relying on spreadsheets post-it notes, or outdated notebooks. TRACK can also help you create and send targeted email marketing campaigns that nurture relationships, follow up with past guests, and ultimately drive more reservations.
With TRACK, you’re not just helping your reservation agents be more productive, you’re also giving them the tools they need to become more successful.
DocuSign is an electronic signature software tool that can be accessed via web or smartphone devices. It was built to help people spend less time and energy getting the signatures and other information needed in order to finalize contracts and agreements.
How Resort Managers Can Use DocuSign: You can use DocuSign to send and manage agreements with vendors, get necessary signatures from new hires, send NDAs to new business partners, train your team, and even send photo release forms for images and videos that you capture of guests that you’d like to use in future marketing material.
Canva is a simple tool that non-designers can use to create graphics for a website, blog post, social media advertisement, poster, and much, much more. It’s incredibly user-friendly, and, for the most part, free to use. With Canva you can crop photos, add text to photos, edit or enhance photos, utilize free icons, create web wireframes, and easily export for later use.
How Resort Managers Can Use Canva: As mentioned, you can use Canva to quickly and easily produce professional-grade designs for those situations when you might not have the time or money to hire a designer. Canva offers interactive templates that can help you create compelling and brand-compliant graphics for any digital marketing campaigns promoting your resort (Facebook posts, blog posts, social ads, email headers web banners), or for your traditional print-based marketing materials (posters, brochures, menus, flyers, presentations).
Evernote is a note-taking app that can sync across web, mobile, and desktop. It allows users to ditch the old way of taking notes—paper and pencil—and replace it with a more powerful, more convenient collaboration tool.
How Resort Managers Can Use Evernote: There’s nothing worse than spending all afternoon searching for the notepad or piece of paper that you used to write down an important idea or reminder that you need to follow-up on. Evernote eliminates this problem by providing you with a note-taking tool with built-in search functionality. You can use Evernote to take personal notes during meetings, to come up with new strategies on how to get more guests to your resorts in the next few months, or to collaborate with other members of your staff.
Buffer is a social media management and post scheduling tool. It allows users to create, manage, and schedule social media updates for Facebook, Twitter, Instagram, Pinterest, Google+, Instagram, and LinkedIn.
How Resort Managers Can Use Buffer: Social media management can take a lot of time, but in order to get any sort of ROI from your efforts, you have to post and engage with followers consistently throughout the week.
Buffer allows you to boost productivity and prevents this task from taking too much of your time by scheduling posts across your resort social media accounts all at once, or as far into the future as you’d like. You can even add photo and video content to your social media posts, a feature that becomes more important when you consider that 74% of social media marketers use visual assets in their campaigns.
To learn more about Buffer for Business, click here.
9. G Suite
G Suite is a set of cloud-based apps from Google that includes Gmail, Docs, Drive, Calendar, and more. Like a few of the other tools mentioned in this list, it’s a hub that can store relevant information that members of your team need access to or would want to collaborate on.
How Resort Managers Can Use G Suite: You can use G Suite to create training documents for your staff, presentations for guests and vendors, customized survey forms about specific events you had or plan to have on your property, or to simply work on individual tasks. The suite includes a document editor, a slide deck creator, a spreadsheets tool, a form builder, a calendar app, a video conferencing tool, and a document storage hub.
LastPass is a password manager tool that saves passwords, generates random passwords, and auto-fills forms at login. It’s the easiest and most convenient way to ensure that sensitive account information stored across all the sites you use to manage your resort is safe.
How Resort Managers Can Use LastPass: With LastPass, you only need to remember one main password in order to access all the other passwords you use on any other website or service. When you need to get into an account fast, there’s nothing worse than not being able to remember or find your password—or worse, getting locked out because you typed the wrong one too many times. LastPass prevents this scenario from ever happening again.
LastPass saves you valuable time that you can spend on other areas of your business that drive growth and profit.
Voxer is a real-time voice and messaging app that can be accessed via smartphone or desktop computer. It’s essentially a walkie-talkie tool that can also be used to send text messages, photos, and videos. In Voxer, you can chat 1:1 with another individual, or you can chat with a group of people. With the Pro version, you can also access written transcripts of audio messages that have been sent to you.
How Resort Managers Can Use Voxer: You can use Voxer to quickly relay messages or ask questions to anyone on your team. When you don’t have time to send an email or make a phone call, Voxer is a good alternative. The messages are sent in real-time and recipients are notified immediately. Conversations can happen in real-time, and additional individuals can be added to chats in no time. You can also playback conversations as often as you’d like, which can be difficult when you’re talking to someone or a group of people over the phone in real-time.
12. Snagajob / People Matter
Snagajob/People Matter is the easiest way to find hourly or part-time employees to join your team. It’s a complete sourcing, screening, and applicant tracking software designed to help you find the best hourly and salaried workers for your resort.
How Resort Managers Can Use Snagajob/People Matter: You can use Snagajob to optimize your entire employee recruiting, hiring, and tracking process. Rather than relying on offline resources, post-it note reminders, and email, you can use Snagajob to organize tasks, boost productivity, and find the right hires for your resort in much less time.
To learn more about what you can do with the Snagajob/People Matter tool, click here.
Over to You
What other tools do you use to boost property management productivity? Tell me below in the comments, I’d love to read about your ideas and experiences.
See TRACK Success Story
Want to see what TRACK can do for your resort? Fill out the form below to see how TRACK helped Skytop Lodge increase revenue and decrease abandoned rate.